Wednesday 24 August 2011

Slogans and Advertising

So toady we talked about different types of advertising with slogans as our main point of focus.

Three slogans that I find that stick in my mind are:

"Oh what a feeling, Toyota!"

"Maybe she's born with it, maybe it's Maybelline."

"McDonald's, I'm Lovin' it!"

The reason why I like these slogans is because they are all catchy, memorable and try to sell their company 's produce in a positive light.

The Toyota slogan is memorable because it uses a little bit of alliteration within the "Oh" and "Toyota". It also puts the produce in a positive light with "Oh what a feeling".

The Maybelline  slogan is memorable because it uses repetition within the "maybe". It also puts the produce in a positive light by implying that it will give the wear a naturally beautiful complexion with "Maybe she's born with it".

The McDonald's slogan is memorable because it is short and because the company is able to pump out tones of McDonald's adds a day, allowing the slogan to stick in people's minds. It also puts the produce in a positive light by telling the possible customers that the food is good with "I'm lovin' it".

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